Course comparison
Delivered by skilled experts in their field, our courses were designed based on our experience working with 200+ clients in various industries. Compare and take a look at our courses to find your marketing solution.
Branding
# of modules : 4
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Course duration : 3h
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Who is this for? :
Business owners, entrepreneurs, start-ups, brand managers, marketing professionals and anyone interested in creating brands that make their business successful.
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What you will learn :
- Branding fundamentals and process to help you craft your brand.
- How to define your brand’s tangible and intangible elements.
- Helpful frameworks to establish your brand personality
- How to create a brand style guide.
- How to identify and understand your target customers.
- How to position your brand with meaningful benefits that resonate with your target audiences.
- How to communicate your brand internally and externally.
- How to measure your brand performance and value.
Social Media
# of modules : 4
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Course duration : 2h 30m
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Who is this for? :
Social media managers, community managers, marketing professionals, business owners and entrepreneurs.
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What you will learn :
- How to get clear on your brand to ensure that you have a professional-looking brand across platforms.
- How to identify and understand who your target audience is to create better content.
- How to choose the right platforms that fit your needs.
- How to set up a social media strategy for your business with SMART goals.
- How to use content marketing to grow your business.
- Useful tips to remember when collaborating with influencers.
- Scheduling and publishing tools to alleviate some of the pressure on your time and avoid creative burnout.
Market Analysis
# of modules : 3
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Course duration :
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Who is this for? :
Business owners, entrepreneurs, start-ups, those thinking about launching a business, and marketing professionals.
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What you will learn :
- How to assess market opportunities and threats.
- How to assess the strengths and weaknesses of your business.
- How to conduct market analysis to make better, informed business decisions and avoid costly mistakes, especially when launching a new product or service.
- Learn some of the best techniques in marketing analysis, including those that allow you to test your products.
Marketing Plan
# of modules : 3
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Course duration : 1h 33m
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Who is this for? :
Marketing professionals, small business owners, entrepreneurs and anyone interested in creating a marketing plan.
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What you will learn :
- How to define SMART goals.
- The step-by-step process for creating a marketing plan with key performance indicators to track progress.
- Understanding the marketing environment.
- How to position your offering in your target market.
- How to implement a marketing plan
Meet the instructor
Hermine Mbondo
Hermine Mbondo is a bilingual English/French entrepreneur, marketing consultant, and social impact advocate. As the founder of B4brand—an award-winning, storytelling-driven marketing agency supporting purpose-driven brands—Hermine Mbondo knows firsthand that starting and running a successful business while making a difference can feel difficult and lonely. That’s why she created Global Impact Hub to give social entrepreneurs and professionals a place to develop supportive relationships as well as access marketing resources needed for their business to thrive.
Our courses can grow your business
Market Analysis Course
Social entrepreneur Sandra Randrianarivelo is the proud owner of Made in Mada, a sustainable fashion brand she started in Madagascar. She recently moved to Canada and decided to pursue her business venture. However, her limited knowledge of the Canadian market quickly made it difficult for her to make strategic decisions on how to position her brand in this new market. She knew she needed to gather information about the key players in the industry, find consumers and understand consumption trends to get started. As a small business owner with limited budget, she could not afford the expensive services of marketing research and consulting firms. With a practical step-by-step framework, the Global Impact Hub’s market analysis course was just what she needed to learn how to conduct market research so that she can make better, informed business decisions and avoid costly mistakes, especially when launching a business in a new market.
Browse our coursesWhat they are saying about us
Lina Ravelojaona
Project Manager, Women Entrepreneurship Program - Centre Francophone du Grand Toronto - Canada
I have been working with Hermine on developing the best suited curriculum to help support women entrepreneurs in launching their businesses online. Hermine is a great communicator and her expertise has been a fantastic help in building our entrepreneurship programs that are focused on e-commerce. For us, Global Impact Hub is an excellent tool for our clients to connect with their peers and work with in-demand resources that will advance their journeys toward success.
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